Fly Free
We believe there is a better way.
We partner with future-forward leaders and organizations serious about discovering, defining, and unleashing true value (true alpha). We teach and implement these processes inside boardrooms, classrooms, and policy rooms across the globe.
We are experts in "communications" and systems design. We teach fluency in the combined language of humanities, human behavioral science, and finance. We leverage all forms of capital - human, financial, intellectual, cultural, and intangible.
We connect all of this in a cogent “story” that is embedded in both internal operations and external marketing. In doing so, we unlock hidden value, often with little to no financial investment.
We teach what we have accomplished in practice, while also being grounded in the theory.
Step One: Land
Most leaders begin their initial journey by watching James’ TED Talk or listening to his Dare to Lead interview with Brene Brown, both posted on the Media Tab. They then read the book while listening to the original music and guidebook questions on the Immerse Tab.
With this foundation of knowledge, James then provides a keynote (on scale or in book club format). He has delivered the opening keynote at the most prestigious global conferences spanning multiple industries. James also prepares customized sessions for leadership teams, communities, and the broader employee bases of organizations, having done so for organizations like Bank of America, Better Up, CalPERS, CFA Institute, JP Morgan Chase, Loreal, McDonalds, McKinsey & Company, Meta, Micron, MIT, Novartis, Principal Financial Group, Salesforce, and the US Government's Small Business Development Centers.
To begin your journey
"I have met a number of people in my life who inspire me. You [are] definitely one of those people. The way you see the world and the actions that flow from your thoughts are so inspirational. Happy to share my Red Helicopter story with you sometime." —Global Executive
Step Two: Lift Off
Following the initial on-boarding, leaders and organizations will often request strategic assistance in applying and operationalizing the principles to their unique circumstance. The arrangement is customized and entails a comprehensive understanding of the complete story of the leader, brand, and organization. Delivery of the advice is typically done on two levels: (i) at the strategic and financial levels; and (ii) at the learning and development level for the broader organization.
Behavioral and financial changes are tracked through a comprehensive data analytics platform and metholodogy.
Step Three: Fly
At this stage, leaders and organizations avail themselves of the vast and one-of-a-kind relationships that comprises the red helicopter ecosystem. We have unparalleled access and levels of trust in a multitude of industries, communities, and demographics. We are willing to share our goodwill, so long as you utilize it wisely.
On occasion and only if appropriate, FirePine Group, an investment affiliate, will also make a financial investment to catalyze or amplify change already underway. We have made investments in some of the leading brands and entrepreneurs over the past 25 years or so. Our investors have included some of the most sophisticated family offices.
Testimonials
"I am filled with gratitude for the countless ways you have lifted me up and helped me grow. Your process, support and insightful guidance have been an invaluable shot in the arm for my personal and professional development." —BBBS conference attendee
"Absolutely Amazing. This course changes the way one thinks about leadership and who real constituents are. If you lead an organization, and you are struggling to make connections with your team to drive results, take this course."
—MIT Sloan Executive Education Enrollee
"You inspired me so much and I am forever grateful for the stories and wisdom you shared. I have been feeling the need for a shift/change in my life and truly felt your presentation was meant for me."
—Industry Conference Attendee